July 25, 2016

The global ageing megatrend: crisis or opportunity?

The ageing population of Europe has been seen as a crisis by many as the rising costs of long term care and the challenges that affect the daily lives of older adults put more and more pressure on society. However, the power of technology is now helping to give independence back to older adults, and demand for solutions that improve quality of life for them and their carers is soaring. So, is this really a crisis, or is it an opportunity to help integrate people into society for longer while simultaneously nurturing a new market that can help boost the economy? Populations around the world are ageing. This long-term trend began several decades ago in Europe due to increased life expectancy and...
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