From the 5 thematic areas considered in the call for workshops, the final programme of the Forum will include three of them; including:
Theme 1: LIFE AFTER AAL – ENSURING AAL SOLUTIONS GETTING TO THE MARKET
This theme aims to focus on what remains to be done after an AAL project has finished, in order to ensure that the project results are deployed. There is a need to better understand the landscape of the public and private financing opportunities for effective projects.
The Committee aims also at involving actors who already received support to get to the market and others who are looking for that, so as to present their experiences and share practices. Understanding individual paths is one way to understand trends and collect lessons learned that influence future stakeholders in their way to the market.
In this sense, the Committee would also like to listen to the learning from failures – what did you learn from your errors or flops and how sharing them may prevent others from experiencing the same failures. It may aso be interesting to share what could be the role of large companies in the scalability of good projects.
Theme 2: BUSINESS TO CONSUMER MARKET: THE SILVER ECONOMY DIMENSION
This theme aims to better understand the role of market segments in the silver market and how this can bring about the desired social changes.
How to address this growing consumer segment of the ‘NewOld’ from a business and market perspective (in tourism there are good cases for example)?
How are companies working in the Silver Market and positioning themselves? Can we already describe it as a segment or a niche?
And the entrepreneurship of seniors? How is it already applied in practice to cope with Europe’s demographic change challenge? How could this help AAL and how may AAL solutions help to support this development?
What are existing marketing strategies in the ‘ICT for ageing’ domain?
Theme 3: AAL-RELATED ECO-SYSTEMS
This theme aims to investigate how to enable/strengthen AAL application area-related ecosystems. The Committee would like to bring in examples on integrating AAL solutions into the below AAL application areas as well as potential additional areas:
• Living & Building
• Mobility & Transport
• Education and training
• Financial support schemes (such as social bonuses, social impact-bonds, etc.)
Transversal initiatives, namely undertaken with other networks and areas of knowledge, such as Smart Cities, the EIP-AHA, reference sites, Social Innovation platforms and Innovative Mobility Research, among others should be presented and further explored.