Session E1

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Session E1
Working Title:	A global vision on ageing. Policies, programs and expectations around the world
Date:	26/09/2011
Time:	15.00 – 16.30
Chair:	Margaret Ellis, London School of Economics, UK
Speakers:	Pavel Misha, Director, NSF, USA Heidi Wilson,TELUS Health Solutions, Canada Thomas Bock, Technology University, Germany
Room:	Raffaello
Session Content
Rationale Ageing policy, research, and markets in USA, Japan and Canada The population ageing is not only a European challenge. Other regions around the world are equally affected by the problem, but may be tackling the challenge in different time frames and solution-finding approaches. Undoubtedly, the varying degrees of severity and time urgency of the problem will trigger certain parts of the global markets before others. The cultural, economical and societal situation of the population will also strongly influence the orientation of the proposed and deployed solutions. Achieving critical mass is clearly a powerful competitive advantage to enable technology adoption. Therefore, the following questions may become the cornerstone issues to global market developments: What is the expected population evolution in the USA, Canada, Japan and other countries? What are the policies, research investments or social approaches that are being implemented in these countries? What are the market barriers in these countries? What is currently available in the market? Could we get valuable results from the field to speed up our own markets? These questions will have a strong influence on the development of the European market and, as such, it is important to foster a global perspective when answering them.