Mario Drobics, Austrian Institute of Technology Gmbh, Austria

Eckehard Fozzy Moritz, SportKreativ, Germany

Rationale

The interrelated effects of increasing chronic conditions with the ageing of population are compelling policy makers to change the paradigm of healthcare and care. Primary prevention through individualisation of responsibilities and activities with “health” as part of daily life is increasingly becoming the focus of new health concepts.  . With this convergence of healthcare and wellness,  new commercial opportunities are emerging in the organised health market. An effective integration of user and business concepts is key to realising the new opportunities.

Primary prevention comprises two primary areas of policies:

      1. Lifestyle-related policies:

• promoting and supporting physical activities and healthy nutrition (Overweight and obesity: main causes of cardio-vascular diseases, diabetes, relevant for osteoporosis and Alzheimer)
• the importance of social inclusion and mental activities for many diseases, especially depressions and mental disorders

      2. Setting-oriented policies  

• provision of information about diseases and risk factors
• regular health checks and counseling
• city level activities, e.g. provision of physical training facilities, informal groups, voluntary organisations and pilot projects for comprehensive solutions

This session will focus on the following topics:

• Emerging consumer markets for prevention and related devices and services
• Integration of local service organisations into product/services and system solutions

Connecting all stakeholders in the value chain to project consortium.