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Time |
Wednesday the 15th of September |
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Track A Track Chairs: Urs Guggenbuehl, Dr. sc. nat., University of Applied Sciences St.Gallen/Sofia Moreno, eVia-AETIC/ Martin Jaekel, Dr., French National ResearchAgency |
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Trackrationale |
The population of the elderly is growing steadily in many developedcountries and demographic change will thus affect their marketsand economies. This change presents not only new challenges tosociety but also opens up new market opportunities. This tracklooks at the new markets developing around the elderly populationas a target group and discusses appropriate business models to meetthe needs of the elderly. It will also discuss the difficultiesSMEs have in developing innovativeproducts for the elderly and bringing these products to market.Subsequently, the session will also consider the economicchallenges arising from the demographic change as well as thestandards and best practices needed to cope with thischallenge.
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Theme |
Market,Economy, Innovation |
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16.30-18.00 |
A1: Silver Markets |
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SessionRationale |
“Silver markets”, i.e. markets driven by elderly consumers,represent a significant economic potential today as well as in themid- to long-term future. Despite this potential, ICT-basedsolutions for the elderly are often difficult to place on themarket and have difficulties to attain the anticipated marketsuccess. Consequently, it may also prove difficult to translate theICT R&D projects funded by AAL into commercialsuccess. This session has the aim to formulate the problems hampering accessto silver markets and address these problems using practicalexamples as well as theoretical considerations. The session willtherefore give insights into how to access silver markets inoperational terms and show some of the pitfalls to beavoided. In particular,the session: • Seeks todefine “silver markets” and their properties (within the limits ofcurrent experience) • Explores thetrue needs of the end users of such new products and technologies(e.g. the elderly, health care personnel, insurance companies,etc.) • Puts theconstraints that such end users experience in focus • Presentscase-studies on marketing products to silver markets • Provides ashowcase that allows you to experience yourself the needs ofelderly consumers |
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Speakers |
Chair: Hubert Oesterle, Prof. Dr., Instituteof Information Management, University of St.Gallen Philipp Osl.pdf, University of St. Gallen, Competence Center IndependentLiving: Silver Markets – What are we talking about? Anne-Sophie Parent, AGE Platform Europe: Is the market ready to adapt to an ageing society? Leveraginginnovation focusing on the needs of older people Ignacio del Arco Herrera.pdf, Dr., i2BC (Institute ofInnovation for Human Wellbeing): Ambient Assisted Living (AAL) as an emerging and tractor industryin Andalucía: A prospective impact study of the deployment of AALbased solutions in the regional industry and economicsectors Lutz Kubitschke.pdf, empirica Gesellschaft für Kommunikationsund Technologieforschung: Evidence on current AAL Markets – Selected outcomes of the ‘ICT& Ageing Study’ Florian Kicherer.pdf, Fraunhofer Institute for IndustrialEngineering IAO: Use what you’ve got: integration of available technology intosuccessful business models for healt |
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Time |
Thursday the 16th of September |
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09.00-10.30 |
A2: Conceptual approach |
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SessionRationale |
Current business models in AAL may be misleading. At first glance,if we take into account the forecasts regarding the ageing ofpopulation in Europe, we might face very promising opportunities.It is a fact that ICTs have proved tobe a great ressource for publicadministrations in the sustainability of the state of socialwellbeing, while improving the quality of life of the elderlypopulation. But such an attractive market is still somewhatunexplored … We must tackle severalbarriers, such as the strong influence of a fragmented publicsector, the digital gap of actual potential users, the lack of standards. Nevertheless, there are some constructive approaches to find a gapin the wall and some of them are going to be presentedhere. |
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Speakers |
Chair: Chris Flim, Drs., Flim P&C Patrik Eklund.pdf, Prof., Umeå University: OBSERVE-ASSESS-DECIDE for information-oriented elderlycare Ad van Berlo.pdf, Smart Homes: A successful approach in supporting SME’s in developing AAL products in theNetherlands Antonio Kung.pdf, Trialog &Gunnar Fagerberg , Swedish Institute ofAssistive Technology: Business Models as Prerequisites to Standards Round Table: Conceptual business models: the big picture and somepitfalls Chris Flim.pdf, Drs., FlimP&C Kevin Johnson.pdf, Cisco |
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13.00-14.30 |
A3: Quality aspects of AAL interventions |
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SessionRationale |
The AAL marketneeds yet to be established. A typical indicator of a mature marketis its interoperability, which is based on established standards.In this session we want to look at the activities to developstandards for the AAL market, especially for the quality aspects ofAAL interventions. There have been numerous experiments andsmaller-scale pilot projects developing and testing Independentliving, telecare and telehealth solutions. It remains a challenge,however, to strengthen scientifically acceptable measurement of theanticipated improved quality of life for the users andsocio-economic benefits for the care systems. Solid evidence oncommon indicators and statistically significant impact measurementmethodologies are essential to convince policy makers and industryto invest further in wide deployment and uptake of solutions. Thesession is a follow-up on the European Commission’s initiative tobring together the approaches of individual projects and to set upmechanisms for best practice exchange on indicators andmethodologies employed, in order to advance comprehensiveness andensure comparability of evidence to be used for meaningful policyand investment decisions.
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Speakers |
Chair: Urs Guggenbuehl, Dr. sc. nat., University of Applied Sciences St.Gallen Claus F Nielsen.pdf, AAL Forum 2010 Programme CommitteChairman, International Manager, DELTA Business Development:User Assesment & ICF Marco d’Angelantonio.pdf, CEO, Health Information ManagementSA: The quest for an affordable AAL solution: from concept toreality Petra Wilson.pdf, Dr., Cisco / Continua Health Alliance:TREAT – Telemedicine Readiness Evaluation and AssessmentTool Peter Wintlev-Jensen.pdf, Head of Sector, EuropeanCommission: Assessing the impact on quality of life and efficiency gains ofcare from ICT for Ageing Well solutions, Perspectives from theEU Hubert Oesterle.pdf, Prof. Dr., Institute of InformationManagement, University of St.Gallen: The Crux with the AAL Business Models |
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15.00-16.30 |
A4: Innovation in SME (Objective: Sensitise all the stakholders in AAL for innovation) |
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SessionRationale |
SMEs have a lot of characteristic difficulties ining when it comes to doing innovation. Typicallythey take up innovation due to a lack of human and financialresources. They usually underestimate the time it takes to get aninnovation on the market and are not willing to take the risk tocontinue. For SMEs the operationaldaily business is the main concern, at the expense of the strategicplanning which is necessary to get the innovation on the market.The following session will look at the typical difficultiesSMEs face and suggest enabling factorsfor performance in innovation.
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Speakers |
Chair: Sofia Moreno, eVia-AETIC &Urs Guggenbuehl, Dr. sc. nat., University of Applied Sciences St.Gallen Carmen Pastor.pdf, TECNALIA (Health & Quality of LifeUnit): Analysing the Assistive Technologies ICT Christian Schoen.pdf, Dr, GTN: European support for European successful SMEs Jose Manrique.pdf, Andago Andri Faerber.pdf, CurenaAG Michael Brandstoetter.pdf, CogVis Jørgen Thomsen.pdf, Head of Department, Medisat A/S Antonio Remartinez.pdf, Dr., Ibernex IngenieriaS.L. |
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Time |
Friday the 17th of September |
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09.00-10.30 |
A5: Meeting the challenge of demographic change on an economicperspective |
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SessionRationale |
The European population is growing older and older. Today themedian age of the European population is 40 years and willincrease to 47 years in 2050. Today the 20-to-64-years-old makes uparound 64% of the whole population and the over-65 17%. In 2050 itis estimated that the 20-to-64-year-old will decrease to 55% of thepopulation and the 65+ will increase to 28%. With this increase innumbers of the elderly population in mind, it is important to lookat the financial capability of this population. Todays employees are normally pensioned off at 65.There are still 4 working employees to one pensioner.This will changerapidly to a relationship of2:1. Thepresentations in this session will elaborate on a some pressing questions raised by the demographicchallenge: Are pension funds fit for the future? Can the buyingpower of the elderly be maintained in the future? What economicstrategies are required to meet this challenge? Do we need to keepelderly people longer at work? What implications does this have onthe traditional employment policies? Does the inter-generationalcontract need to be newly negotiated? |
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Speakers |
Chair: Christian Wehrmann,VDI/VDE-IT Chritian Wehrmann.pdf, VDI/VDE-IT: The Joint Progamming Initiative onDemographic Change in Europe Ignacio Perez.pdf, Value Creation: SENIORLAB. An Example Of Employment Innovation Francisco Perez Trejo.pdf, Senior Advisor, TCSP Maggie Ellis.pdf, London School of Economics Rodd Bond.pdf, Director, NetwellCentre: Embedding AAL into the WHO’s GlobalAge-Friendly Cities Framework |
