Brussels, April 07, 2010:

The Ambient Assisted Living Forum (AAL Forum) 2010 will be held at the Odense Congress Centre in Denmark on September 15-17^th 2010. The AAL Forum 2010 is

the result of collaboration between the City of Odense, the Region of Southern
Denmark, the Danish Ministry of Science, Technology and Innovation and the AAL
Joint Programme.

This year the AAL Forum focuses on presenting innovative solutions to tackle the challenges inherent to our ageing societies. It aims to provide a platform for all stakeholders – investors, researchers,
policy makers, industry providers and end-users – to discuss smart solutions
for a improved quality of life in later years.

“Never in human history has the senior generation outnumbered the younger generations. Assistive technology is the key solution and a main asset to achieve, or even
just maintain, a proper level of service and care for seniors in our societies,
as well as to develop new market opportunities for SMEs in Europe”, said Lena Gustafsson, President of the AAL Association.

Ambient Assisted Living Technology is a relatively new and vibrant field of investment, research and development. Policy makers are already exploring options and planning on future technology
investments in this area. Several regional and national initiatives are
emerging around Europe to support public and private investment. In support of
this the 2010 AAL Forum will now launch and host the first ever European ‘AAL
Investment Forum’.

“There are too many promising business cases that never enter the market. The financial situation in Europe is not making it easier for SMEs to access
venture capital. This is why we are launching the AAL Investment Forum. We
strive to establish direct connection between private and public venture
capital & SMEs and to share market intelligence” said Reinhard Goebl, lead
for development of the AAL Investment Forum.

The objective of the one-day Investment Forum’s is to improve communication between investors and researchers and introduce investors to projects which require immediate and/or long term
funding. The event will provide a matchmaking bazaar and tailored presentations
for investors, software developers and other interested parties.

For more information about the AAL Forum, please visit: www.aalforum.eu or contact: