PRESS RELEASE
Brussels, 21 June,
2010:
Thought leaders from around theworld will convene in Denmark for
the Ambient Assisted Living Forum (AAL Forum) 2010 on 15-17th
September 2010, addressing the theme “Active Ageing: Smart
Solutions, New Markets”. Keynote speakers will stimulate
discussions surrounding smart solutions for an improved quality of
life in later years. A variety of new solutions and technologies
aimed at elders will be showcased at an exhibition alongside the
conference.
“Over the next 20 years all
industrialized and developing nations will experience a demographic
transition from predominantly younger populations to older
populations. The AAL Joint Programme is a cross-European initiative
in dealing with the challenges posed by the
demographic shift. The AAL Forum
2010, this year in Odense, Denmark, will bring industry,
researchers, users and policy makers together aiming at creating
the momentum towards economically viable and sustainable market
uptake of AAL solutions, to the benefit of older persons and
European industries ", says Lena Gustafsson, President of
the AAL Association.
Keynote
speakers:
Claus Hjort Frederiksen:
Danish Minister of Finance and formerly the Danish Minister of
Employment for 8 years. The Danish Ministry of Finance initiated
and administers the world’s largest national funding initiative:
the PWT Foundation (Public Welfare Technology – in Danish:
ABT-fonden), a 400 million Euro programme dedicated to developing
and improving public sector services through the use of new
technologies and improved working procedures. Many of the projects
that the foundation sponsors are aimed at improving the quality of
life of the elderly through the use of new technological solutions,
while at same time ensuring a more efficient public sector. The PWT
Foundation will present some of the solutions it sponsors at the
AAL Forum 2010 in Odense.
Jan Mühlfeit believes that
innovation is the lifeblood of the 21st century economy. As
Chairman Europe, for Microsoft Corporation since 2007, his aim is
to ensure
the company contributes to enabling innovation in all sectors. Over
the last
two decades he has received numerous awards including the “Czech
Brain Award”
and was named the Czech IT Personality of the Year three
times.
Lars Kolind: Designated
Denmark's "Man of the Year" in 1996, Lars Kolind is a knowledge
worker, mathematician and entrepreneur. He created "The
Spaghetti
Organisation" - one of the most studied business innovations in the
1990s.
Kolind is chairman of several international businesses and he is an
adjunct
professor of leadership and strategy at Aarhus University Business
School. He
has co-founded three initiatives to prepare Denmark for the
knowledge society
and he the author of best-selling book “The Second Cycle – Winning
the War against Bureaucracy”. Just recently he became the chairman
of the host region new AAL initiative: Welfare Tech Region.
Morten Loekkegaard: Former
Danish TV host, Morten
Loekkegaard, now a Member of the European Parliament, is
currently Vice-President, EP Committee of Culture and Education and
a member of
the Substitute Committee on Internal Market & Consumer
Protection. For 15
years, he worked at Denmark’s national TV & Radio where he
hosted political
and entertainment television programmes. He also works as an
independent communications
advisor .
John Beard : Director of
the Department of Ageing and Life Course at the World Health
Organisation in Geneva, John Beard, MBBS PhD, is responsible for
increasing international awareness of ageing as a driving force in
shaping 21st century public health, and for guiding the
international community to meet the challenges associated with
rapidly ageing populations.“The demographic challenge cannot be
solved locally.
We need to share solutions and
implement innovative technologies across borders. We need to revolutionize how we
think and deliver technology enabled solutions for the ageing population”
explains Claus F. Nielsen, Chairman of the AAL Forum
Committee.
For more information about the AAL Forum, please visit
www.aalforum.eu or contact
Claus F. Nielsen, Chairman of the AAL Forum Committee T: +45 6116
0974, E: cfn@delta.dk
To learn more about the AAL Forum, please visit:
www.aalforum.eu
About the AAL Forum
The AAL Forum was held for the first time in Vienna in 2009. The
AAL Joint Programme, the Danish Ministry of Science, Technology and
Innovation, the Region of Southern Denmark, the City of Odense, and
the Danish PWT foundation are joint organizers of the AAL Forum
2010. The forum will present the most comprehensive and vibrant
showcase in the field of AAL in Europe. The AAL Forum 2010 launches
at the same time a new powerful digital web 2.0 platform with
the
aim of strengthening ideas and knowledge sharing between
stakeholders. For questions about the AAL Forum 2010 Programme and
AAL Forum Digital Community
please contact: Chairman of the AAL Forum Committee, Claus F.
Nielsen, cfn@delta.dk, +45 6116 0974
About the AAL Investment
Forum
In conjunction with the AAL Forum an AAL Investment Forum is set up
for the first time. The aim is to support the large number of
innovative solutions and technologies in the field of AAL.The AAL
Investment Forum is primarily a match-making bazaar for AAL
Entrepreneurs and Public & Private Investors. The aim of the
AAL Investment Forum is to provide a platform where these
audiences can share solutions, case studies and investment
opportunities. There will also be presentations by industry and
public leadership on how to develop a successful business plan; how
to obtain funding from private and public investors and trends and
observations across the European AAL market. The AAL Investment
Forum will take place in conjunction with the AAL Forum on the
14-15th of September. For more information, please contact:
Chairman Reinhard
Goebl, rgoebl@gmail.com, +43 6766 8307 62To learn more about the
AAL Investment Forum, please visit:
www.aal-invest.eu
About the AAL Joint
Programme (
www.aal-europe.eu)
AAL Joint Programme is the world’s largest supra-national
initiative dealing with ageing population, implemented by 20
European Member States and 3 Associated States. The programme
receives a substantial financial support - based on article 185 of
the Lisbon treaty - from the European Union. The objective of the
AAL Joint Programme is to enhance the quality of life of older
people and strengthen the industrial base in Europe through the use
of Information and Communication Technologies (ICT). The motivation
of the new funding activity is in the demographic change and ageing
in Europe, which implies not only challenges but also opportunities
for the citizens, the social and healthcare systems as well as
industry and the European market.
The concept of Ambient Assisted Living is understood as to extend
the time people can live in their preferred environment by
increasing their autonomy, self-confidence and mobility
- to support maintaining health and functional capability of the
elderly individuals,
- to promote a better and healthier lifestyle for individuals at
riskto enhance the security,
- to prevent social isolation and to support maintaining the
multifunctional network around the individualto support carers,
families and care organisations
- to increase the efficiency and productivity of used resources
in the ageing societies.
For more information about the AAL Joint Programme, please contact:
Silas Olsson, Acting Head of Unit, AALA, silas.olsson@aal-europe.eu
+32 (0)2 219 92 25