Press release: 5 Keynote Speakers Confirmed to AAL Forum in Odense

PRESS RELEASE

Brussels, 21 June, 2010:
Thought leaders from around theworld will convene in Denmark for the Ambient Assisted Living Forum (AAL Forum) 2010 on 15-17th September 2010, addressing the theme “Active Ageing: Smart Solutions, New Markets”. Keynote speakers will stimulate discussions surrounding smart solutions for an improved quality of life in later years. A variety of new solutions and technologies aimed at elders will be showcased at an exhibition alongside the conference.

“Over the next 20 years all industrialized and developing nations will experience a demographic transition from predominantly younger populations to older populations. The AAL Joint Programme is a cross-European initiative in dealing with the challenges posed by the
demographic shift. The AAL Forum 2010, this year in Odense, Denmark, will bring industry, researchers, users and policy makers together aiming at creating the momentum towards economically viable and sustainable market uptake of AAL solutions, to the benefit of older persons and European industries ", says Lena Gustafsson, President of the AAL Association.

Keynote speakers:

Claus Hjort Frederiksen: Danish Minister of Finance and formerly the Danish Minister of Employment for 8 years. The Danish Ministry of Finance initiated and administers the world’s largest national funding initiative: the PWT Foundation (Public Welfare Technology – in Danish: ABT-fonden), a 400 million Euro programme dedicated to developing and improving public sector services through the use of new technologies and improved working procedures. Many of the projects that the foundation sponsors are aimed at improving the quality of life of the elderly through the use of new technological solutions, while at same time ensuring a more efficient public sector. The PWT Foundation will present some of the solutions it sponsors at the AAL Forum 2010 in Odense.

Jan Mühlfeit believes that innovation is the lifeblood of the 21st century economy. As Chairman Europe, for Microsoft Corporation since 2007, his aim is to ensure
the company contributes to enabling innovation in all sectors. Over the last
two decades he has received numerous awards including the “Czech Brain Award”
and was named the Czech IT Personality of the Year three times.

Lars Kolind: Designated Denmark's "Man of the Year" in 1996, Lars Kolind is a knowledge worker, mathematician and entrepreneur. He created "The Spaghetti
Organisation" - one of the most studied business innovations in the 1990s.
Kolind is chairman of several international businesses and he is an adjunct
professor of leadership and strategy at Aarhus University Business School. He
has co-founded three initiatives to prepare Denmark for the knowledge society
and he the author of best-selling book “The Second Cycle – Winning the War against Bureaucracy”. Just recently he became the chairman of the host region new AAL initiative: Welfare Tech Region.

Morten Loekkegaard: Former Danish TV host, Morten
Loekkegaard, now a Member of the European Parliament, is
currently Vice-President, EP Committee of Culture and Education and a member of
the Substitute Committee on Internal Market & Consumer Protection. For 15
years, he worked at Denmark’s national TV & Radio where he hosted political
and entertainment television programmes. He also works as an independent communications
advisor .

John Beard : Director of the Department of Ageing and Life Course at the World Health Organisation in Geneva, John Beard, MBBS PhD, is responsible for increasing international awareness of ageing as a driving force in shaping 21st century public health, and for guiding the international community to meet the challenges associated with rapidly ageing populations.“The demographic challenge cannot be solved locally.

We need to share solutions and implement innovative technologies across borders. We need to revolutionize how we think and deliver technology enabled solutions for the ageing population” explains Claus F. Nielsen, Chairman of the AAL Forum Committee.

For more information about the AAL Forum, please visit www.aalforum.eu or contact
Claus F. Nielsen, Chairman of the AAL Forum Committee T: +45 6116 0974, E: cfn@delta.dk

To learn more about the AAL Forum, please visit: www.aalforum.eu

About the AAL Forum
The AAL Forum was held for the first time in Vienna in 2009. The AAL Joint Programme, the Danish Ministry of Science, Technology and Innovation, the Region of Southern Denmark, the City of Odense, and the Danish PWT foundation are joint organizers of the AAL Forum 2010. The forum will present the most comprehensive and vibrant showcase in the field of AAL in Europe. The AAL Forum 2010 launches at the same time a new powerful digital web 2.0 platform with the
aim of strengthening ideas and knowledge sharing between stakeholders. For questions about the AAL Forum 2010 Programme and AAL Forum Digital Community
please contact: Chairman of the AAL Forum Committee, Claus F. Nielsen, cfn@delta.dk, +45 6116 0974

About the AAL Investment Forum

In conjunction with the AAL Forum an AAL Investment Forum is set up for the first time. The aim is to support the large number of innovative solutions and technologies in the field of AAL.The AAL Investment Forum is primarily a match-making bazaar for AAL Entrepreneurs and Public & Private Investors. The aim of the AAL Investment Forum is to provide a platform where these
audiences can share solutions, case studies and investment opportunities. There will also be presentations by industry and public leadership on how to develop a successful business plan; how to obtain funding from private and public investors and trends and observations across the European AAL market. The AAL Investment Forum will take place in conjunction with the AAL Forum on the 14-15th of September. For more information, please contact: Chairman Reinhard
Goebl, rgoebl@gmail.com, +43 6766 8307 62To learn more about the AAL Investment Forum, please visit: www.aal-invest.eu

About the AAL Joint Programme (www.aal-europe.eu)
AAL Joint Programme is the world’s largest supra-national initiative dealing with ageing population, implemented by 20 European Member States and 3 Associated States. The programme receives a substantial financial support - based on article 185 of the Lisbon treaty - from the European Union. The objective of the AAL Joint Programme is to enhance the quality of life of older people and strengthen the industrial base in Europe through the use of Information and Communication Technologies (ICT). The motivation of the new funding activity is in the demographic change and ageing in Europe, which implies not only challenges but also opportunities for the citizens, the social and healthcare systems as well as industry and the European market.

The concept of Ambient Assisted Living is understood as to extend the time people can live in their preferred environment by increasing their autonomy, self-confidence and mobility
  • to support maintaining health and functional capability of the elderly individuals,
  • to promote a better and healthier lifestyle for individuals at riskto enhance the security,
  • to prevent social isolation and to support maintaining the multifunctional network around the individualto support carers, families and care organisations
  • to increase the efficiency and productivity of used resources in the ageing societies.
For more information about the AAL Joint Programme, please contact: Silas Olsson, Acting Head of Unit, AALA, silas.olsson@aal-europe.eu +32 (0)2 219 92 25


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