The AAL JP is funding - by definition - projects with 2-3 years time to market. Therefore market, innovation, economy are central and important aspects of the whole initiative.
But, of course, it's Europe we are interested in. So, why not selling excellent European products, well tested in Europe, worldwide also, eg. to China (what a market !). The question, of course, is also: are European products in China accepted by the people there, mybe having a totally different cultural background ?
All the best
Reinhard Goebl