The AAL JP is funding - by definition - projects with 2-3 years time to market. Therefore market, innovation, economy are central and important aspects of the whole initiative.

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The market is EU or also worldwide?
No restriction: worldwide.

But, of course, it's Europe we are interested in. So, why not selling excellent European products, well tested in Europe, worldwide also, eg. to China (what a market !). The question, of course, is also: are European products in China accepted by the people there, mybe having a totally different cultural background ?
All the best
Reinhard Goebl

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